4As president Datuk Vincent Lee said the exercise sought to value companies’ brands as a business and economic asset that could empower Malaysian companies and small and medium enterprises to meet global standards. 

“It is a start towards putting Malaysian brands on the global map,” he told a press conference yesterday.

4As president Datuk Vincent Lee said the exercise sought to value companies’ brands as a business and economic asset that could empower Malaysian companies and small and medium enterprises to meet global standards. 

“It is a start towards putting Malaysian brands on the global map,” he told a press conference yesterday. 

In a recent study by Interbrand, a leading brand consultancy, Malaysia’s top brands are worth RM56.5bil.

Interbrand strategy director Andrew Martschenko said two-thirds of the world’s wealth were attached to the top corporate brands in the West, reflecting the significant relationship between brands and wealth. 

“This is not another contest to rank companies, which would just confuse the brand owners. There is no open entry or submission to be in the list. It is an independent evaluation and we look at all companies equally by judging their financial statements and brand strengths,” he said. 

To be listed, the company must be based in Malaysia and be public listed. Judging would be based on financial analysis, brand analysis and brand strength, said Martschenko, adding that 30 companies had been short-listed from 50. 

The “Top 30 Most Valuable Brands” would be announced on Nov 16.  

“It is important to position Malaysian brands globally,” Lee said. 

“It might take some time to take Malaysian brands to the world but all we need is the right mindset,” said Martschenko. 

Interbrand has valued over 4,000 of the world’s leading brands, which have an aggregate value of more than US$500bil. Interbrand has conducted similar studies in 12 other countries, including China and Taiwan.

source - thestar.com.my